How it works
At Fisheroo, we have a proprietary technology stack with three distinct layers. Firstly, the cells that serve as the foundation of the cultivation, second is the cell culture media, which serves as a nutrient pool for the cells, and third is the bioreactor which provides optimal environmental conditions to promote cell growth. The process goes like this: We take a sample of cells from fish, isolated cells are then fed with nutrients for growth, and enclosed within the bioreactor;and after 4–6 weeks, the meat will then be ready for consumption. We are confident that our stack of technology will enable the recreation of fish that we love while being scalable at low costs; which truly has been an unanswered question by the industry at large.
Beyond technology, our framework of innovation is of greater credit and worth noting. Internally, we have fostered a 'to-try' mentality where no ideas are too crazy. Everyone and anyone is then given a specific timeframe which more often than not is determined by the individuals themselves to get to a proof-of concept. Honestly, not all of the ideas have worked out but the insights that we are able to get is nothing short of valuable which has really led us to improving existing ideas. This awesome flow of communication and ideation amongst team members has been really helpful in the development of our technology stack.
How do you ensure cultivated fish are nutritious?
Unlike conventional fishes, Fisheroo’s cells are not exposed to contaminants that are widely found in the ocean or aquaculture farms, allowing for the development of healthy fish meat. The fish cells that we cultivate are also provided with the necessary nutrients such as proteins, carbohydrates, lipids, vitamins, and more that would allow us to replicate the nutritional values of fishes grown in conventional aquaculture or found in the ocean.